Not So Stationary Stationery
The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today's business.Business CardsThe biggest change by far in business cards is the amount of information they contain. Current cards often juggle multiple phone numbers, email, and web addresses as well as one or more street addresses. Companies are adopting logos with taglines and sometimes sub-taglines. We have even seen mission statements and bullet lists of services and product lines printed on cards.
To corral the potential chaos, think carefully about the purpose of the card and how the end viewer will use it. Secondary information such as alternate addresses can be positioned away from the key content on the back of the card. Web and email addresses are now easily identified and no longer need "http://," "web" and "email." Alternatively, try a mini CD ? a business card sized disk that can contain an interactive presentation.LetterheadIt is not what letterhead says, but how it is used ? and not used that is changing. Many businesses now use email for their primary correspondence. Sending invoices, thank you notes and proposals electronically drastically reduces the reliance on printed stationery.
While situations remain where professional communication requires a printed letter, the quantity of letterhead ordered can be reduced for many businesses. Corporate address, main phone and fax numbers and website should be still be included. Reserve personal information, such as email and cell phone numbers for individual business cards, even if there is only one person in the business.EnvelopesThe standard #10 business envelope is still around. Known as the "bill" or "invoice" size, we like to create distinctive designs that stand out and beg to be opened. Invest in having your logo printed in your corporate colors on paper that matches your cards and stationery.
Mismatched mailings look unprofessional and derail your brand-building efforts.Whether professionally done or output on your desktop printer, affixing a label that coordinates with your other stationery instantly turns plain 9x12 and other envelopes into pieces of your branded system without having to invest in printing envelopes in sizes you only use occasionally.Some things never go out of styleWhen developing a stationery system, don't just think about what you "should" have, think about how you work and plan a system that helps you get the job done from both a practical and a marketing perspective..
Beth Brodovsky is the president and principal of Iris Creative Group, LLC. Brodovsky earned a Bachelor of Fine Arts in Communication Design from Pratt Institute, New York. Before launching her own firm in 1996, she spent eight years as a corporate Art Director and Graphic Designer, providing a sound foundation in management and organizational standards and structure.Iris Creative specializes in providing marketing and strategic communication services to clients in service industries and small businesses.
For more information contact Beth at bsb@iriscreative.com or 610-567-2799.
Selkin Laser Center Opens New Facility in Greensboro, North Carolina
Dr. Robert Selkin of Selkin Laser Center is opening a new Lasik surgery facility in Greensboro, North Carolina. Patients throughout the triad area will be able to have Lasik surgery performed at the new Selkin Laser Center location, headed by Dr.
Robert Selkin and Dr. Tom Campen, two of the most experienced Lasik surgeons in the United States.The Selkin Laser Center uses advanced diagnostic equipment that determines which patients are candidates for refractive surgery. The doctors at
Selkin Laser Center Opens New Facility in Greensboro, North Carolina 
Laser printer > Selkin Laser Center Opens New Facility in Greensboro, North Carolina
Aptika Launches IDpack Pro 7.5 to Design and Print Plastic ID Cards
Montreal, QC (ContentDesk) April 12, 2006 -- The North American-based company Aptika, which designs and distributes powerful and reliable photo card management software, is pleased to announce the release of IDpack Pro 7.5, designed to create plastic ID cards effortlessly at a very competitive price.
Our development team has been working very hard in recent months to bring out the latest version of this proven software. It includes more than 100 new features, such as: double-sided printing, magnetic stripe encoding, dual-sided card design capabilities, double-sided printer simulation, fingerprint capture, mirror card design capabilities and integration of new devices such as the ScanTracer CCD Barcode Reader and the high-resolution CamTracer Digital Camera. IDpack Pro supports the CR-80 plastic ID card format used by Evolis, Magicard, Eltron, DataCard, Fargo and other leading...
Laser printer > Aptika Launches IDpack Pro 7.5 to Design and Print Plastic ID Cards
Gimle Announces Ink Jet Proofing Breakthrough Absolute-Proof EXTRACHROME? System Capable of Accurately Simulating Over 90% of PANTONE? Colors
The Printing industry can now finally rely on accurate PANTONE Color representations on affordable ink jet printers. AbsoluteProof's unique Multicolor engine with the Extrachrome? ink set now expands the color gamut and capability of standard Epson Stylus PRO 4000, 7600 or 9600 printers to achieve accurate simulations of over 90% of the PANTONE color library. For the second time AbsoluteProof sets the worldwide industry benchmark. The company developed the world's first practical Hexachrome ink jet proofing solution in 2002.Now they offer the first and only solution to achieve an accurate color representation of over 90% of the PANTONE color library in a proofing workflow."The issue of PANTONE color matching in digital proofing workflows has been a significant hurdle for the printing industry from Day One" said Hugo Kristinsson, CEO of Gimle. "It is evident from the IPA Proofing Roundup earlier this year where 26 proofing systems attempted to match ONLY 11 PANTONE colors, results varied...
Gimle Announces Ink Jet Proofing Breakthrough Absolute-Proof EXTRACHROME? System Capable of Accurately Simulating Over 90% of PANTONE? Colors
Laser printer > Gimle Announces Ink Jet Proofing Breakthrough Absolute-Proof EXTRACHROME? System Capable of Accurately Simulating Over 90% of PANTONE? Colors
Digital Camera Help Website MalekTips Offers a Holiday Digital Camera Buying Guide
Computer and digital camera help website MalekTips (http://www.malektips.com) today announced a free Holiday Digital Camera Buying Guide. As digital cameras are a popular holiday gift idea, this guide provides advice on what to look for when purchasing a digital camera, and what to avoid.When purchasing a new digital camera over the holidays, consider the following advice:Set a budget before buying a digital camera, and be sure to factor accessories into your budget. Don't "break the bank" in buying a gift for yourself, a family member, or friend. You'll need to save money for batteries, memory, a cleaning kit, a printer to make hard copies of your photos, and other equipment to make your digital photography more enjoyable.Although many salespeople would disagree, completely ignore advertised digital zoom specifications. Digital zooming performs an interpolation, or computer-based 'guesswork', of an image to try to increase the perceived...
Digital Camera Help Website MalekTips Offers a Holiday Digital Camera Buying Guide
Laser printer > Digital Camera Help Website MalekTips Offers a Holiday Digital Camera Buying Guide
Digital Photography, Is It Right For You?
Lately, people have been asking me the same question over and over, "Should I buy a digital camera?" And for everyone that asks, I have the perfect answer. Maybe.There are many factors that go into the decision about going digital, not the least being whether you are a professional or amateur photographer. You need to ask yourself how you will use your photographs. Will they be for your website, magazine articles, stock agencies, advertising or something else? You then have to do some research and see what each of these markets asks for. Stock agencies love digital, as do many ad agencies, but most magazines want slides.Do you want to stay with film? Great.
Film still gives better image quality than digital. However, in a year or two digital will probably rival film. You also need to consider that film manufacturers are reducing the range of film they produce. I was amazed when a few months ago the owner of my local camera store told me that Kodak is going to discontinue Kodachrome...
Digital Photography, Is It Right For You?
Laser printer > Digital Photography, Is It Right For You?
New iPod Battery Service Provider Differentiates Itself from the Competition with Robust Batteries, Detailed Instructions, Effective Tools, and Superior Service
San Antonio, TX (ContentDesk) September 11, 2005 ? ipodjuice.com, a new iPod battery service provider located in San Antonio, TX, provides battery replacement kits that uniquely differentiate them from the competition. "There are many companies that sell iPod batteries, but they don't provide customers with the proper tools or guidance, which results in frustration and, even worse, increases the likelihood of damaging the...
Not So Stationary Stationery
Laser printer > New iPod Battery Service Provider Differentiates Itself from the Competition with Robust Batteries, Detailed Instructions, Effective Tools, and Superior Service
Not So Stationary Stationery oil prices Laser printer
Printing Industry Tunes In to Economic Update Webinar Sponsored by EFI and WhatTheyThink.com
In a Webinar hosted by WhatTheyThink.com, the printing industry's leading source of news and information, Dr. Joe Webb, one of the industry's best-known consultants and a 25-year veteran of the graphic arts industries, shared his insight on the state of the industry for the first quarter of 2004, with a view toward the balance of the year. The Webinar, which was sponsored by EFI (www.efi.com) was well-attended by over 200 printing industry...
data recovery Not So Stationary Stationery
Laser printer > Printing Industry Tunes In to Economic Update Webinar Sponsored by EFI and WhatTheyThink.com
Diesel Generators
Fuels such as gasoline, diesel, propane or natural gas basically power home generators. Some models also have multi fuel capabilities and run on gasoline, propane or natural gas. The choice of the fuel will depend on the availability of the fuel in times of emergency, fuel consumed per kilowatt of power produced, maintenance of the generator and the comparative risk of storing the fuels.
Diesel generators consume comparatively less fuel per kilowatt of electricity produced and more...
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An Introduction To Online College Degrees
Online college degrees are a convenient way for adults with full time jobs and family responsibilities, to fulfill their dreams of obtaining a higher education degree. There are many accredited colleges and universities offering online Bachelor's and Masters degrees, as well as Doctorates. Students aspiring to earn a degree online tend to be more responsible, self-motivated and independent learners. They also often carry with them the life experience and knowledge they have built up along the...
online degree Not So Stationary Stationery An Introduction To Online College Degrees
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